‘Mon Cheri’ is our pre fall line designed for women who are free spirited, wilful, carefree gypsies. Strong women who don’t quite grasp the concept of settling, who have stepped way away from confined boxes, who don’t wear sexy but are innately so and unapologetic about it.
Our line is inspired by a Morocco of orientalist painters like Fabio Fabbi and Eugene Delacroix, by stories of rebellious women who broke rules and wrote stories like Dreams of Trespass. By an era where Moroccan streets and souks were filled with story tellers, snake charmers, carpet sellers, frankincense and a cultural confluence of Arab, Berbers, French and Spanish influences.
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